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Wo am I?
Marketing and communication specialist with over 20 years of experience in exciting sectors such as Montreux Tourism, media Edipresse /Tamedia, retail, and energy Eni Suisse. I design and implement initiatives that strengthen brand awareness and drive performance. My approach combines strategic vision, hands-on execution, and active listening.
🎯 Marketing & Client Acquisition : Implementation of customer and business targeted campaigns to generate traffic, convert leads and build lasting customer loyalty.
📣 Communication & Brand Awareness : Creation of multichannel communications (print, digital, social media, press) to deliver a clear brand narrative.
🤝 Training & Events : Design and facilitation of workshops, training sessions and kick-off meetings to align teams and foster engagement.
Swiss and Italian, graduate of the Hotel management school of Lausanne, hold a Federal Diploma as a Marketing Specialist, an MBA in Digital Communication. and certifications in Business AI.
A Tailor-Made approach, designed for your goals
I listen carefully to your needs to create a strategy that reflects your values, speaks to your audience, and drives your business goals.
Flexible and responsive, I anticipate the unexpected and adapt to real-world challenges to ensure high-quality results. From concept to execution, I rely on a trusted network of partners to offer you tailored, end-to-end support.
Some Key Projects
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Immersive Sales Concept for Business Clients : Creation of a discovery journey in small groups at production sites, combining expertise, personalisation, and playful experiences. Results: Increased sales and stronger brand loyalty.
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Rebranding and Premium Product Launch : Development of a multichannel strategy (POS, press relations, events, training), upscale repositioning, brand awareness campaigns, up-selling, and cross-selling initiatives. Results: Gained market share and enhanced visibility in the corporate segment.
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Mystery Shopping & Customer Experience : Design and implementation of an internal and external evaluation program to measure customer satisfaction as close to the field as possible. Results : Improved customer experience and increased revenue.
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Engaging Annual Meetings : Organization of corporate events integrating key messages, celebrations, and friendly moments, with simultaneous interpretation and expert speakers. Results: Stronger engagement with company values and practices.
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