INTRODUCTION

I help organizations move past the noise: scattered messaging, unclear positioning, a brand disconnected from reality on the ground. My role: bring clarity, and turn it into tangible results — from strategy through to execution.

BACKGROUND

Marketing, communication, business development: a career at the intersection of these three disciplines. Over 20 years at Edipresse (Tamedia) and Eni Suisse, up to strategic leadership. Bachelor of Science (Ecole Hôtelière de Lausanne) and MBA in Digital Communication (University of Geneva).

EXPERTISES IN ACTION

From national environments to consulting mandates, I support organizations in their marketing, communication and development challenges.

** Partnerships & strategic alliances
Retail/FMCG · Hospitality

Identifying and activating partnerships aimed at expanding networks, strengthening visibility and creating new opportunities.
✓ National partnerships, premium collaborations and the development of synergies in lifestyle, mobility, tourism and events.
Example: leading B2B initiatives and activating additional revenue levers in the Swiss market.

** Positioning & brand transformation
Retail · Energy · Security

Supporting brands through their phases of evolution: clarifying positioning, aligning messaging and deploying a coherent identity for internal and external audiences.
✓ Launch and repositioning of premium offerings, merger communication and deployment of a new brand at regional and national scale.
Example: supporting a merger in the Swiss market — positioning, brand narrative and implementation.

** Communication & visibility
Hospitality · Security · Real estate · Wellness

Deploying content and communication strategies aimed at awareness, credibility and engagement.
✓ Institutional and B2B communication, LinkedIn strategy, press relations, editorial content, events, testimonials, SEO FAQ and expertise showcasing.
Example: aligning messaging and steering communication in a multi-stakeholder environment.

** Customer experience & brand activation
Retail/FMCG · Hospitality
Designing initiatives that turn brand positioning into concrete, differentiating and measurable experiences.
✓ Activations generating up to +20% in sales, on-the-ground operations, events strengthening attractiveness, engagement and loyalty.